FIELD NOTE 06

You Have Just Updated Your Website Schema Markup. What Now?

Understanding what schema markup does is one thing. Once you make changes to it on an already-indexed page, Google still needs to discover those changes.

Search Engine language
NAP consistency map showing business information traveling through directories, data providers, and third-party websites toward outdated and incorrect listings.
humans need to understand too

Google Needs to Find the Change

A new name doesn't erase the history of the business behind it.

Updating schema markup changes the structured information in the page's code, but it does not create a new page.

The URL remains the same, and the page does not have to be removed from Google's index simply because its schema markup changed.

Google does, however, need to crawl the page again before it can discover the updated markup.

When Google returns to the page, it can find the changes and process the structured information it now contains.

Publishing a schema change and Google discovering that change are two different events.

Check Your Updated Schema

Before publishing the updated schema markup, check it again.

Field Note 05 explains how the Schema Markup Validator and Google Rich Results Test can be used to check your schema markup.

A change to existing schema can introduce an error that wasn't there before.

Check the updated version before Google encounters it.

Do You Need to Request Indexing Again?

Not necessarily.

If you want to ask Google to recrawl the page, you can use Google Search Console:

After opening the property for your website, use URL Inspection to check the updated page.

Test Live URL can confirm that Google can access its current version before you request indexing.

Requesting indexing adds the URL to Google's recrawl queue. It does not guarantee that Google will crawl the page immediately or process the updated schema right away.

Not every schema update requires a new indexing request.

If you corrected a property, added missing information, or made another routine improvement to the markup, you can publish the change and allow Google to discover it during a future crawl.

Changing schema markup and requesting indexing are two separate actions.

From Field Note to Assessment

If you're trying to understand what's standing between your business and where you want it to be, begin with the Clarify Assessment.

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