While conducting a Clarify assessment, I found that several business tools were being used without a clear understanding of how they worked or how they could affect the business.
It revealed a broader need for business owners to better understand the tools they use and the role those tools can play in their business.
The following Field Tools grew from that need.
Field Tools are for business owners who want or need to use a business tool and want to understand how it works and how it may affect their business.
A business rebrand can touch much more than the name on your website.
Before changing an established Google Business Profile, it helps to understand what should be aligned first—and what you don't want to disturb unnecessarily.
Getting help with your business shouldn’t require handing over your login credentials.
Learn how to grant appropriate access to Google Analytics, Google Search Console, Google Business Profile, and Google Ads, while keeping ownership of your accounts.
Your business, Name, Address, and Phone number (NAP), may be consistent where you control it. But where else has your business information traveled, and what are customers finding there?
Read the Field Tool →A closer look at how the services you add, describe, and price can give Google and prospective customers a clearer picture of what your business offers.
Read the Field Tool →Choose how this site remembers your preferences.
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Schema markup helps search engines understand what the information on a webpage represents. See how that added structure works and why it matters.
Read the Field Tool →Choose how this site remembers your preferences.
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This Field Note looks at how search engines discover the updated markup, what changes when the page is crawled again, and whether you need to request indexing.
Read the Field Tool →Choose how this site remembers your preferences.
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This Field Note looks at how to use Lighthouse in Chrome DevTools to generate a report, understand the settings, and explore what the results can tell you about your webpage.
Read the Field Tool →Choose how this site remembers your preferences.
These cookies help us identify the most useful paths for visitors, allowing us to enhance the user experience while protecting your privacy.
